IB商业管理知识点目录，都包括哪些内容？

商业管理作为管理学的重要分支，是一门应用性很强的学科。它依据管理学、经济学的基本理论，研究如何运用现代管理的方法和手段来进行有效的企业管理和经营决策。今天考而思在线小编就带大家一起来了解一下IB商业管理知识点目录，来看看高中IBDP阶段的商业管理课程都会学些什么吧！

Unit 1:Business Organization and Environment

Longer notes:

Business Management Overview

Quick reference:

1.1 Introduction to Business Management

1.2 Types of Organization

1.3 Organizational Objectives

1.4 Stakeholders

1.5 External Environment

1.6 Growth and Evolution

1.7 Organizational Planning Tools

Unit 2:Human Resources

Quick reference:

2.1 Functions and Evolution of Human Resource Management

2.2 Organizational Structure

2.3 Leadership and Management

2.4 Motivation

2.5 Organizational(Corporate)Culture

2.6 Industrial/Employee Relations

Unit 3:Finance and Accounts

Longer notes:

Accounting and Finance

Quick reference:

3.1 Sources of Finance

3.2 Costs and Revenues

3.3 Break-even Analysis

3.4 Final Accounts

3.5 Profitability and Liquidity Ratio Analysis

3.6 Efficiency Ratio Analysis

3.7 Cash Flow

3.8 Investment Appraisal

3.9 Budgets

Unit 4:Marketing

Longer notes:

Marketing

Quick reference:

4.1 The Role of Marketing

4.2 Marketing Planning(Including Introduction to the 4 Ps)

4.3 Sales Forecasting

4.4 Market Research

4.5 The Four Ps(Product,Price,Promotion,Place)

4.6 The Extended Marketing Mix of Seven Ps

4.7 International Marketing

4.8 E-Commerce

Unit 5:Operations Management

Quick reference:

5.1 The Role of Operations Management

5.2 Production Methods

5.3 Lean Production and Quality Management

5.4 Location

5.5 Production Planning

5.6 Research and Development

5.7 Crisis Management and Contingency Planning

以上就是考而思在线小编关于IB商业管理知识点内容的总结，总体来说，IB商业管理所涉及到的知识点内容都相对比较基础，能够很好的帮助同学们构建商科的知识体系，并帮助学生培养商科思维，是一门非常值得推荐的商科入门学科选择。